THE TRUCK OF AUTHORITY

The F-150® is purpose-built from the ground up - designed to be tough and productive. This is what happens when you merge premium-grade muscle with finely tuned intelligence and design. A beast with brains. A relentlessly tough, high-strength, military-grade, aluminum-alloy body and torture-tested high-strength steel frame with new tech to help you work smart and hard.

Ford is committed to the preservation of the environment and treading lightly.

BEST-IN-CLASS AVAILABLE TOWING AND PAYLOAD

No days off. On the job or on the way to the lake, F-150 takes it all on with definitive strength and capability. Power comes straight from the belly of the beast with six relentless engines, including the available 3.5L PowerBoost™ full hybrid V6 or the 3.5L EcoBoost® and 5.0L V8 engines which help provide best-in-class available towing* and payload,** respectively. Oh yeah. If that doesn't get your heart pumping, nothing will.

*Max towing on F-150 SuperCab 8' box and SuperCrew® 4x2 with available 3.5L EcoBoost, Max Trailer Tow Pkg. Class is Full-Size Pickups under 8,500 lbs. GVWR. Max towing varies based on cargo, vehicle configuration, accessories and number of passengers.
**Max payload on F-150 XL Regular Cab 8' box 4x2 with available 5.0L V8 engine and Max Trailer Tow and Heavy-Duty Payload Pkgs. Not shown. F-150 King Ranch® Crew Cab, 5.5' box, 4x2 shown. Class is Full-Size Pickups under 8,500 lbs. GVWR. Max payload varies and is based on accessories and vehicle configuration. See label on doorjamb for carrying capacity of a specific vehicle. Payload and towing are independent attributes and may not be achieved simultaneously.

PRO POWER ONBOARD

It's that amp turned up, we have liftoff type of power - and your F-150® delivers it, even when parked. Class-exclusive* Pro Power Onboard gives you the ability to use your truck like a mobile generator. And with the new, class-exclusive,* available 3.5L PowerBoost™ full hybrid V6 engine, you can wield up to a massive 7.2kW of exportable power.**

*Class is Full-Size Pickups under 8,500 lbs. GVWR.
**See Owner's Manual for important operating instructions.

HIGH-PERFORMANCE INTERIOR

This is your office, your inner sanctum, your home on the road. Now enhanced with new materials, smart new tech like SYNC® 4, an available 12-inch touchscreen and new usability features, including an available Interior Work Surface to handle the business end of your business.

THE NEW FORD F-150® RATTLER™

18" Dark-Painted Wheels with rugged all-terrain LT tires
Blacked-out grille and bumpers
Fender vent with Rattler badge
Unique Rattler box decal
Dual exhaust
Sport-tuned suspension
Rattler signature bronze color interior trim and seat stitching


PURPOSE IN EVERY INCH

An F-150® tows, hauls and grinds all day long, so you know it's not going to shy away from a little paperwork. The all-new F-150® interior puts productivity at the forefront. So check off your to-do list from the cab, where an available Interior Work Surface, SYNC® 4 and available 12-inch productivity screen are at your disposal.

12-INCH TOUCHSCREEN

With available SYNC® 4 with enhanced voice recognition and the available 12-inch touchscreen, put everything you need at your command. Access your go-to playlist, find directions or make a call on the run. And to make multitasking even easier, the touchscreen has split-screen capability. Available on XLT and Tremor® and standard on LARIAT and above.

King Ranch is a registered trademark of King Ranch, Inc.

INTERIOR WORK SURFACE

No more signing contracts on your buddy's back. With the available Interior Work Surface, your F-150® interior is also your go-to office. Stow the shifter so a table can unfold directly from the center console or, with the bench seats, pivot the Interior Work Surface toward you and get to work. Sign documents, open up your laptop or grab a quick lunch break.

MAX RECLINE SEATS*

Loading bricks. Chopping wood. Baling hay. And after all the hard work? The available Max Recline Seats* fold almost completely flat to help you take a well-deserved break.

*Not to be used while driving.

REAR LOCKING UNDER-SEAT STORAGE

When you need things under lock and key, the available folding, lockable under-seat storage is the spot. It's integrated with the floor and perfect for storing loose items or anything you want to keep concealed and secure. The rear flat load floor also makes it easy to load and haul large items in the cab.

12-INCH DIGITAL PRODUCTIVITY SCREEN

Everything looks better on the big screen. You get a front-row view to available navigation guidance, Intelligent Adaptive Cruise Control, off-road vehicle orientation and towing information. And now, Selectable Drive Modes have their own avatars and themes that display in your cluster. Each of the available modes (Normal, Eco, Sport, Tow/Haul, Slippery, Trail, Deep Snow/Sand,* Mud/Ruts* and even Rock Crawl with the FX4 Off-Road Package) creates an interior environment that matches your action. Standard on the LARIAT, King Ranch,® Platinum and Limited.

*4x4 models only.
King Ranch is a registered trademark of King Ranch, Inc.

F-150® RAPTOR®. TAKE THE HARD ROAD.

When the road diverges, a true off-roader goes right down the middle. The 2023 F-150® Raptor® is equipped to take on punishing terrain that would be off-limits to a conventional four-wheel-drive pickup.* FOX shocks with Live Valve technology are the largest-ever shocks on Raptor®. The internal bypass technology features an electronic solenoid valve that provides active damping. Plus, the Raptor® is available with massive 37-inch BFGoodrich® All Terrain T/A® KO2 tires.

*Always consult the Raptor® supplement to the Owner's Manual before off-road driving, know your terrain and use appropriate safety gear.
FOX™ is a trademark of FOX™ Factory, Inc.

THE TRUCK THAT DOESN'T STOP WORKING

The truck that moves mountains. It also moves boats, bricks and 2x4s. It's more than capable and set to perform with best-in-class available towing* and payload.** All in a day's work for the 2023 F-150®.

*Max towing on F-150® XL SuperCab 8' box and SuperCrew® 4x2 with available 3.5L EcoBoost® and Max Trailer Tow Pkg. Class is Full-Size Pickups under 8,500 lbs. GVWR. Max towing varies based on cargo, vehicle configuration, accessories and number of passengers.
**Max payload on F-150® XL Regular Cab, 8' box, 4x2 with available 5.0L V8 engine and Max Trailer Tow and Heavy-Duty Payload Pkgs. Class is Full-Size Pickups under 8,500 lbs. GVWR. Max payload varies and is based on cargo and vehicle configuration. See label on doorjamb for carrying capacity of a specific vehicle. Payload and towing are independent attributes and may not be achieved simultaneously.

BEST-IN-CLASS AVAILABLE TOWING

The new 2023 F-150® doesn't pull punches. But it does pull just about everything else with a best-in-class available towing* capacity.

*Max towing on F-150® XL SuperCab 8' box and SuperCrew® 4x2 with available 3.5L EcoBoost® Max Trailer Tow Pkg not shown. Class is Full-Size Pickups under 8,500 lbs. GVWR. Max towing varies based on cargo, vehicle configuration, accessories and number of passengers.

BEST-IN-CLASS AVAILABLE PAYLOAD

You don't need a scale to see that nothing else measures up. The 2023 F-150® is the undisputed champ of getting things done with best-in-class available payload. *

*Max payload on F-150® XL Regular Cab 8' box 4x2 with available 5.0L V8 engine and Max Trailer Tow and Heavy-Duty Payload Pkgs not shown. F-150 King Ranch® Crew Cab, 5.5' box, 4x2 shown. Class is Full-Size Pickups under 8,500 lbs. GVWR. Max payload varies and is based on accessories and vehicle configuration. See label on doorjamb for carrying capacity of a specific vehicle. Payload and towing are independent attributes and may not be achieved simultaneously.

ACTIVE PARK ASSIST 2.0

Parking made easier - even in tight parallel or reverse perpendicular spots. When engaged, it can help locate a potential spot. Then all you have to do is brake to a complete stop, shift into Neutral and hold down the Active Park Assist button - your vehicle does the rest. Available Active Park Assist 2.0 also offers park out assist with side-sensing capability so you can confidently navigate out of a parking spot when someone's parked too close to you.*

* Driver-assist features are supplemental and do not replace the driver's attention, judgment and need to control the vehicle. It does not replace safe driving. See Owner's Manual for details and limitations.

100% ELECTRIC. 100% F-150 LIGHTNING.

Cross the threshold into the future of electric with the all-new, all-electric 2023 F-150® Lightning. You already know F-series is America's best-selling truck for 45 years* for a reason. The Lighting is the first-ever F-Series that's gas-free offering you a purpose behind the technology with the same elevated driving experience and capability. The Lighting comes equipped with an array of connected, intelligent features with over-the-air Software Updates to help ensure your truck never stops working and evolves with you, over time.

*Based on 1977-2021 CY total sales.

FORD BLUECRUISE

We all want to feel more confident and in command on the road. Available Ford BlueCruise, hands-free highway driving technology coupled with the available Intelligent Adaptive Cruise Control, Stop-and-Go, Lane Centering, and Speed Sign Recognition features, * allowing the driver to operate their vehicle hands-free while being monitored by a driver-facing camera to make sure you're keeping your eyes on the road. This feature is compatible with pre-qualified sections of divided highways called Hands-Free Blue Zones that more than over 130,000 miles of North American roads including Canada.

*Driver-assist features are supplemental and do not replace the driver's attention, judgment and need to control the vehicle. Ford BlueCruise is a hands-free highway driving feature. Only remove hands from the steering wheel when in a Hands-Free Blue Zone. Always watch the road and be prepared to resume control of the vehicle. It does not replace safe driving. See Owner's Manual for detail and limitations. The BlueCruise Prep Kit contains the hardware required for this feature. Requires purchased 3-year connected service plan with regular map updates, FordPassApp and modem activation.

PRO POWER ONBOARD

It's that amp turned up, we have liftoff type of power - and your F-150® delivers it, even when parked. Class-exclusive* Pro Power Onboard gives you the ability to use your truck like a mobile generator. And with the new available 3.5L PowerBoost Full Hybrid V6 engine, you can wield up to a massive 7.2kW of exportable power.

2.0kW (2,000W)

With up to four available 120V/20A outlets, you can power:

WORK
Reciprocating saw (780W)
Hammer drill (550W)
Jigsaw (450W)
Sander (150W)

RECREATION
Sandwich maker (760W)
Blender (600W)

Game Console (250W)
TV (150W)

Available with optional gas engines. *

*Maximum power available is limited to the combined total of all items in use. Power may also be limited in Drive mode, or certain ambient temperature conditions. Some electrical equipment requires higher startup power than the running rating and could exceed the power capacity of the system. See Owner's Manual for important operating instructions.

2.4kW (2,400W)

With up to four available 120V/20A outlets, you can power:

WORK
Reciprocating saw (780W)
Hammer drill (550W)
Jigsaw (450W)
Laser Printer (440W)

RECREATION
Microwave (1,300W)
Blender (600W)
Game Console (250W)
TV (150W)

Standard with the available 3.5L PowerBoost engine. *

*Maximum power available is limited to the combined total of all items in use. Power may also be limited in Drive mode, or certain ambient temperature conditions. Some electrical equipment requires higher startup power than the running rating and could exceed the power capacity of the system. See Owner's Manual for important operating instructions

7.2kW (7,200W)

With up to six available 120V/20A outlets, you can power:

WORK
Welder (240V) (4,000W)
G6 air compressor (1,200W)
Reciprocating saw (780W)
Hammer drill (550W)
Laser Printer (440W)

Available 3.5L PowerBoost engine. *

*Maximum power available is limited to the combined total of all items in use. Power may also be limited in Drive mode, or certain ambient temperature conditions. Some electrical equipment requires higher startup power than the running rating and could exceed the power capacity of the system. See Owner's Manual for important operating instructions.

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  1. Hub City Ford

    2909 NW Evangeline Thruway
    Lafayette, LA 70507

    • Sales: (337) 233-4500
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  • Contact our Sales Department at: (337) 233-4500
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